A1 in Serbia - A1 Group
A1 in Serbia
A1 is the third-largest mobile operator in Serbia. Since the beginning of 2025, A1 also offers broadband products in the fixed-line segment and is now convergent in all its markets.
The predecessor company of A1 Srbija was founded as part of the Group in 2006 and began operations in 2007.
In 2024, the business in Serbia contributed 7% to the Group’s revenues and EBITDA.
Market position
Key figures 2024
| Financial 2024 | In EUR mn | Change |
|---|---|---|
| Revenues | 398 | 4.0 % |
| ARPU (EUR) | 9.8 | 8.7 % |
| ARPL (EUR) | n.a. | n.a. |
| EBITDA | 146 | 15.2 % |
| EBIT | 62 | 5.2 % |
| CAPEX | 33 | -41.7 % |
Offerings
- Mobile telephony
- Mobile broadband
- ICT
- Data center for customers
Quality certificates
- ISO 14001
- ISO 27001
- ISO 45001
Employees (FTE)*
Network coverage*
* as of year end 2024
Key Data Serbia
- Population: 6.6 million
- GDP/capita, PPP: 29,600 USD
- EU candidate since: 2012
- Currency: RSD
Discover More
ESG at A1
A1 Group is particularly committed to continuously improving the environment in which we live.
[ESG at A1](/content/esg/ "ESG at A1"/index.html)
Investor Relations
As the leading telecommunications company in CEE, A1 Group is an attractive option for investors.
[Investor Relations](/content/investor-relations/ "Investor Relations"/index.html)
Empowering Digital Life
The A1 Group’s vision aims to deliver compelling benefits and a positive “experience” for customers and society.
[Strategy](/content/strategy/ "Strategy"/index.html)